BCAMA NAMES BC TEL AS MARKETER OF THE YEAR
By Adnews Staff
The British Columbia chapter of the American Marketing Association has named BC Tel as its marketer of the year. The telecommunications company will be honored with the distinction at the annual award dinner on Sept. 29. "BC Tel was chosen as the 1998 BCAMA Marketer of the Year because the company clearly portrays a strong focus on strategic marketing within its very complex business," BCAMA president Vinetta Peek says in a release. "It has successfully transformed from a technology-driven monopoly into a very competitive organization that has successfully integrated its many products and services under the BC Tel brand." The winner of the Marketer of the Year award is selected based on the application of marketing principles, results in the marketplace and execution of marketing strategies. Winners from recent years have included BC Hothouse, Richmond Savings Credit Union and Boston Pizza International.