GROUPACTION SET TO TEAM UP IN SOUTH AFRICA
By Adnews Staff
The Canadian Alliance of Business in South Africa has chosen Groupaction of Montreal to work in partnership with Muatze Communications of South Africa, an agency owned and operated by members of the Black South African business community. Groupaction will help the agency increase its capabilities and set up as a full service ad agency. Groupaction hopes the deal will eventually work into a partnership arrangement.
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