TETLEY ADDS DRAWSTRINGS TO TEA BAG
By Adnews Staff
Tetley Canada of Toronto has found a way to get every bit of tea out of each tea bag. The company introduced a new tea bag called the Tetley Drawstring earlier this month across Canada. The product has a string woven through it that is attached to paper tags. To use the tea bag, brew the tea, then pull the tags in opposite directions over the cup. The drawstrings will squeeze out the tea. The Tetley Drawstring tea bag will be promoted using national TV and magazine ads created by Harrod & Mirlin/FCB of Toronto. Sampling will also be used. PR is being done by Strategic Objectives of Toronto. The Tetley Drawstring was launched in the U.K. almost a year ago. In the U.S., it is being test marketed in Buffalo and Albany, both in New York.