WEATHER NETWORK INTRODUCES TORONTO ACTIVITY SHOW
By Adnews Staff
The Weather Network launched a TV program focusing on the greater Toronto area earlier this month. Called Weekend Weather Wise, the show will focus on the environment and activities in the area. It will combine live on-site reports and interviews with in-studio weather updates and online Internet audience participation. Topics covered on the Weekend Weather Wise will include a scuba diving expedition, the CNE Air Show and a look at a 19th century shipwreck in the Toronto harbor. The show will air on Thursdays, Fridays, Saturdays, and Sundays. This is The Weather Network's second show geared to the greater Toronto market. The first one is called Good Morning Toronto. The Weather Network is owned by Pelmorex Communications of Mississauga, Ont.