EATON'S OPENS SECOND HOME STORE
By Adnews Staff
Toronto-based T. Eaton Co. Ltd. will open its second Home outlet later this week. Called Eaton's Home Store, the outlet is located in Orleans, Ont. and offers a range of home furnishings including giftware, area rugs, accessories, lamps and mattresses. The store is 35,000 square feet in size. Furniture in the store is arranged according to four styles: urban, elegant, casual and romantic. Within each area, room settings are complete with lighting, floor coverings and accessories to illustrate the style. There will also be specialty areas for leather upholstered furniture, slipcover furniture, home office and a range of framed prints. In addition, the store carries "Seven Seas" furniture accessories which includes sculptural bowls, candle holders and vases. The first Eaton's Home outlet opened in May 1997 in Vancouver. When it opened, the retailer promoted the store using print, transit and TV ads created in-house. Eaton's officials were unavailable to comment on advertising plans for the newest outlet.