MASTERFILE TO TOUT SERVICES
By Adnews Staff
Toronto-based Masterfile Corp. will launch a North American campaign in the fall. The stock image agency will use print ads in advertising and design publications to promote its products and services. The campaign may roll out internationally in the latter half of 1999. It was created by Holmes & Lee (formerly The Holmes Partnership) of Toronto. The agency won the account in July without a review. Masterfile had spoken to Holmes & Lee two years ago when it was looking for an agency. At that time, the company chose Leo Burnett Co. "Holmes & Lee have demonstrated extraordinary insight into our business and a real understanding of the unlimited creative opportunities you have when you use stock," business development manager John MacDougall says in a release.