CDMA INTERACTIVE CONFERENCE
By Adnews Staff
The Canadian Direct Marketing Association will host a seminar in Toronto on Sept. 29 focusing on interactive marketing. Called Net-Working: Marketing Direct on the Internet, the event will focus on case studies featuring companies who use interactive marketing to connect with customers. Speakers will discuss what they've done to achieve success and what's ahead for interactive marketers. Keynote speakers at the conference will be Bill Bishop, author of Global Marketing for the Digital Age and Paul Hoffert, author of The Bagel Effect. Bishop will discuss how direct response marketers can incorporate digital strategies into their marketing programs. Hoffert will explore why marketers need to know more about this trend.
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