DOUBECLICK BUYS FRENCH WEB NETWORK
By Adnews Staff
DoubleClick Canada of Toronto has bought the major assets of Soussy, a Quebec-based network of French Web sites. Under the deal, the Soussy sales team will establish a DoubleClick office in Montreal along with other sales staff to be named at a later date. In addition, Netgraphe, publisher of six of the Web sites on the Soussy network, will be folded into DoubleClick. "Advertisers want a single-stop solution to reach the international audience," DoubleClick chairman and CEO Kevin O'Connor says in a release. "The acquisition of the Soussy network significantly strengthens DoubleClick's position in Canada and extends our reach to French-speaking Web audiences worldwide." The Soussy network of Web sites includes: La Toile du Quebec, a Quebec directory; Economedia, a business news site and Megagiciel, a technology-focused site. DoubleClick sites include AltaVista Canada, Shift.com, TSNSCOUT and Big Charts.