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AIRLINE GIVES AWAY MONTH-LONG TRIP IN INTERACTIVE AD

By Adnews Staff

Cathay Pacific Airways and Yahoo! Canada have developed an interactive contest to draw consumers to the airline's new online travel newsletter called CyberTraveler. Under the contest, consumer will have a chance to win a month-long trip for two to 18 selected Asian cities by clicking on Cathay's ad on Yahoo! Canada's home page. In addition, participants who enroll in the CyberTraveler program will receive $150 off the purchase of an Asia Pacific Pass. CyberTraveler offers information on traveling to Asia, exclusive low fares and promotions. The promotion was co-developed by Cathay and Yahoo!.

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