VIRTUAL BILLBOARD NETWORK GOES NORTH AMERICAN
By Adnews Staff
The Virtual Billboard Network of Toronto has teamed up with The Medius Network of Seattle, Washington in a reciprocal sales representation agreement. Under the deal, Virtual Billboard will be able to offer ad space on Medius' network of U.S. Web sites to Canadian advertisers, and Medius will sell ad space to U.S. advertisers on Virtual Billboard's network of Canadian Web sites. Medius is a U.S. sports specialty network representing professional and amateur sports Web sites including the New York Yankees, Atlanta Braves, Seattle Mariners, Kansas City Royals, the San Francisco Giants and the American Basketball League. The Virtual Billboard Network is a division of Gallop & Gallop Advertising of Toronto. "The Medius Network gives us tremendous specialty content to offer advertisers interested in reaching targeted North American audiences," Gallop chief operating officer Tom Rothfels says in a release. "Their sales efforts on our behalf will make it even easier for VBN to increase the number of U.S. Web sites in our network."