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DOUBLECLICK OFFERS FREE AD SPACE

By Adnews Staff

Toronto-based DoubleClick Canada is offering free advertising space on the AltaVista Canada Web site to Canadian ad agencies. Under the deal, when a user checks out the AltaVista Site, they will see a banner ad for an agency which, when clicked on, will be directly linked to the Web site of the agency. Agencies must supply their own creative. DoubleClick is an Internet advertising network.

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