MOVERS SHAKERS
By Adnews Staff
The Reader's Digest Association of Pleasantville, New York is reorganizing the U.S. and global divisions into four business groups. Former RDA senior vice-president John Bohane has been named president of the new Global Books & Home Entertainment Group. Former RDA senior vice-president Robert Krefting will take on the post of president of the new International Magazine Publishing Group. The third new division is the U.S. Magazine Publishing Group. RDA' school and youth fundraising business will become a stand alone business unit.
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