LEVI SPONSORS LILITH CONCERT
By Adnews Staff
Levi Strauss & Co. (Canada) Inc. of Richmond Hill, Ont. is sponsoring this summer's Lilith Fair concert series. The concert is a North American celebration of women's music that began last year and was organized by Canadian artist Sarah McLachlan. Levi is sponsoring the event as well as its acoustic talent search, giving 14 artists the chance to appear as the opening act when Lilith Fair comes to their hometown. Lilith Fair will visit five Canadian cities: Ottawa, Toronto, Calgary, Edmonton and Vancouver. Levi Strauss & Co. (Canada) is the Canadian affiliate of Levi's of San Francisco. The company markets jeans and sportswear for men, women and children under the Levi's, Dockers and Slates brand names.
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