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GENERAL MILLS GIVES CHEERIOS A BIRTHDAY PARTY

By Adnews Staff

General Mills Canada of Toronto will celebrate the 45th birthday of its Cheerios brand of cereal with the launch of a new cinema ad later this week. The ad features a midnight breakfast feast with a bunch of children, a massive satellite dish and milk falling from the big dipper twinkling in the sky. The ad will premiere on TV in the fall. It was created by Harrod & Mirlin/FCB of Toronto. Strategic Objectives of Toronto is doing PR.

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