DQ PUTS ITS ACCOUNT IN REVIEW
By Adnews Staff
Dairy Queen Canada of Burlington, Ont. has put its $10 million account up for grabs after being with BBDO Canada of Toronto for 25 years. The ice cream chain decided to put its account in review because "we have reviewed it from time to time on an informal basis and felt it was time to do a formal review," national marketing manager Michael Gazer told Adnews yesterday. The two short listed agencies for the business are: The Gingko Group and Grey Canada, both of Toronto. BBDO declined to participate in the review. A decision is expected by the end of August.
« Back Next »
Comments
blog comments powered by Disqus