THE GAP USES MUSICIANS TO PROMOTE JEANS
By Adnews Staff
The Gap of San Francisco launched a global ad campaign last week to promote its original fit jeans. The campaign uses TV, radio, outdoor and magazine ads created in-house. In Canada, media buying was also handled in-house. The TV ads feature blues guitarist Kenny Wayne, R&B rapper Missy Elliott, trumpeter Herb Alpert and musical group Run - DMC. All of the ads end with the tagline, "Fall in to the Gap." In Canada, the TV ads will air on CTV, CBC, MuchMusic, TSN, MusiquePlus and RDS, as well as on local stations in Toronto, Vancouver, Edmonton and Montreal. The print campaign will be seen in such magazines as Clin D'Oeil, Vanity Fair and Ocean Drive. The TV ads will also be seen in the U.S., the United Kingdom and Japan, as well as in cinemas in France and Germany. The magazine ads will run in the U.S., the U.K and France. The outdoor ads will be seen in 24 cities worldwide. The Gap operates 1,600 stores in the U.S., Canada, the U.K., Japan, Germany and France. It sells clothing, accessories and personal care products for adults, children and babies.