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SPONSORSHIP SEMINAR

By Adnews Staff

IEG, Inc. of Chicago will host a sponsorship seminar in Toronto on Oct. 20. Called Selling More Sponsorship, the event will discuss how successful sponsorship deals work, how to increase the value of their property, what a sponsor looks for in a property, how to write proposals and price sponsorship packages, techniques for negotiating and renewing deals and how to say no to bad deals.

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