STARBUCKS EXPANDS OFFERINGS
By Adnews Staff
The Starbucks Coffee Company added a new treat to its menu this week. Called Tiazzi Blended Juiced Tea, the drink is a made-to-order product, blending tea, fruit juices and ice. The iced tea comes in two flavors: Mango Citrus and Wild Berry. Mango Citrus is a combination of mango, orange and other tropical juices, as well as tea. Wild Berry is a blend of boysenberry and blackberry with other fruit juices and tea. Tiazzi Blended Juiced Tea will be promoted using in-store materials such as posters and coupons, as well as in-store sampling. In addition, Starbucks will travel in a Tiazzi mobile to events in Toronto to promote the drink. Advertising for the specialty coffee retailer is created by Echo Advertising, while PR is done by the GCI Group. Both agencies are based in Toronto.