SCIENCE CENTRE REVEALS SCREAMER CAMPAIGN
By Adnews Staff
The Ontario Science Centre recently unveiled an outdoor campaign for its newest exhibit called Scream Machines. The exhibit explores the science behind roller coasters using hands-on and sometimes bodies-in demonstrations. A teaser outdoor campaign for the exhibit began in early June using the headline "Not for Wimps" across six panels showing a girls' face changing from light to dark green. The board highlights the emotions and sensations that roller coaster riders experience. The campaign was created by MacPhee Jesson Advertising & Public Relations of Toronto.
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