POLAROID UNVEILS PHOTOGRAPHIC PRINTER
By Adnews Staff
Polaroid Canada of Toronto announced a new color printer this week that the company says will produce real pictures on real photographic paper in 15 seconds. Called the ColorShot Digital Photo Printer, the machine can print real photos from e-mail, a digital camera, the Internet or a scanner. It can also print multiple shots with no image degradation. To promote the ColorShot, Polaroid will incorporate it into current newspaper ads supporting other Polaroid products. Advertising for Polaroid is created by BBDO Canada of Toronto. PR is handled by Langdon Starr Ketchum of Toronto.
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