TECHNOLOGY ENTERPRISES CHOOSES THE COMMUNICATIONS GROUP
By Adnews Staff
Technology Enterprises of Mississauga, Ont. put its new software on the market earlier this month and hired The Communications Group of Toronto this week to help promote it through PR. The agency was chosen without a review. It was given the business through a referral. Technology Enterprises markets the Year 2000 Assessment Guide and Planner, a software tool to help organizations determine its computer systems readiness for the Year 2000. This is the first time Technology Enterprises has used an agency because Year 2000 is its first product.
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