PADULO HAVING A WINNING YEAR
By Adnews Staff
Toronto-based Padulo Integrated has increased its billings by almost $15 million so far this year. The agency has won several new accounts and additional work from existing accounts. Padulo is creating TV ads for The Bay department stores and also picked up the SAAN business. SAAN operates a chain of women’s clothing stores across Canada. The Ministry of Finance chose Padulo a few months ago and in May, BMG Direct of Toronto reactivated its account. After being dormant for some time, BMG launched a campaign using direct mail, TV and print ads created by Padulo. The agency has had the account for four years. Shoe manufacturer H.H. Brown of Toronto plans to expand into the U.S. and has hired Padulo to handle the account. The agency already had the Canadian portion of the business.