RUSSELL BUSY IN MIAMI
By Adnews Staff
Toronto-based Russell Inc. has been getting a lot of business from the Miami Heat NBA team. The agency recently designed the graphics for the team's retail store in Miami, designing all the inside and outside signage. The signs include four different sections within the store, the kids', coaches, Heat's Authentic merchandise and a season promotion section called Heat Zone. The design incorporates various elements such as duotone images screened onto the transparent weaves featuring Heat action shots and hand-painted floor graphics made to look like chalk play sketches, which coaches use in halftimes to show team strategies to players. In addition, Russell designed player profile banners showing each team member during their early basketball years and their most recent achievements on the NBA arena. For the Miami Heat's 10th anniversary, which was last season, Russell designed a brand identity for the team, developing a new logo and motto.