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SCICAN TO INTRODUCE MOULD MAKER

By Adnews Staff

Toronto-based SciCan will launch a new dental product to the North American market in the fall. Called MXTip, the product will allow dentists to make moulds. MXTip will be promoted using trade ads, as well as direct marketing and sales literature. The campaign will be created by Campaign House Worldwide of Toronto. The agency was chosen to handle North American advertising for SciCan last December. SciCan manufactures dental equipment such as drills and chairs.

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