SPRINT OFFERS FLAT MONTHLY RATE
By Adnews Staff
Sprint Canada of Toronto introduced a new long-distance calling plan this week to the consumer market. Called The Most unlimited savings plan, customers will be able to call anywhere in Canada on evenings and weekends for $20 a month. The flat rate is for long-distance calls made from Monday to Friday from 6 p.m. to 8 a.m., and weekends from 6 p.m. on Friday to 8 a.m. on Monday. For weekday daytime calls, customers can all anywhere in Canada for 22 cents-per-minute. This rate also applies to calls made in the U.S. any time-of-day, seven-days-a-week. The unlimited plan includes Sprint's other services such as free short calls of 10 seconds or less and by-the-second billing after the first minute on all calls. The plan will be promoted using print and TV ads, as well as direct mail. The campaign will be created by Grey Advertising of Toronto. Sprint is owned by Call-Net Enterprises of Toronto, which also owns an 11% stake in Microcell Telecommunications of Montreal.