HOLIDAY HOUSE MOVING INTO CONSUMER MARKET
By Adnews Staff
Holiday House of Toronto will begin targeting consumers in the fall to promote its wholesale travel services. The company will launch a print campaign at that time. It will be created by Campaign House Worldwide of Toronto. Currently, the company is promoting its services to the trade market using print ads in such publications as Travel Week. The ads were also created by Campaign House. The agency won the Holiday House business in May without a competition. Campaign House kept in contact with the company. Holiday House specializes in customizing vacations through travel agents, allowing agents to earn higher commissions by preparing a top to bottom custom vacation. This is the first time Holiday House has used an agency. The company did so because it wants to expand its market.