SPONSORSHIP CONFERENCE
By Adnews Staff
The 1998 National Sponsorship Marketing Conference will be held in Toronto on Nov. 24. The event will feature round table networking sessions covering such topics as assessing the sponsorship pitch, sponsorship and retail, PR for the property and the sponsors, creative packaging for increased value, the power of the new media, creating consumer/trade promotions, cause marketing, sponsorship and the arts, as well as big city and corporate sponsors. The conference is being organized by Marketing Magazine.
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