PSINET CHOOSES DIRECT COMMUNICATIONS
By Adnews Staff
PSINet of Toronto has handed the media placement and direct mail portion of its business to Directions Communications of Aurora, Ont. The agency won the Internet service provider's account after a review with an undisclosed number of agencies. Creative will be handled on a project basis. PSINet bought iSTAR Internet of Toronto last January. Directions Communications was already handling media placement and direct mail for PSINet before the purchase. PSINet is now working under two marketing groups: one is based in Ottawa. It focuses on the consumer market and operates under the iSTAR banner. The other group is based in Toronto and targets the business market. It operates under the PSINet brand name.
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