SINGAPORE AD SPEND ON THE RISE
By Adnews Staff
Telecommunications companies in Singapore are the leading advertisers in the country, according to research done by ACNielsen Singapore. Telecommunications companies have posted a 67% increase in ad spending during the first quarter of 1998, rising from fourth position to first. Other sectors showing growth included banking/finance and travel, with both showing a 16% increase in ad spending, while cosmetics, skin care and toiletries each had a 23% jump. Other industries, however, are spending less on advertising. Real estate companies are spending 35% less than last year and retail expenditures have dropped 20%. Overall, advertising expenditures in Singapore grew by 0.4% during the quarter. Spending on TV and outdoor media has increased while newspaper and radio spending have decreased.