PARMALAT CHOOSES PALMER JARVIS DDB
By Adnews Staff
Parmalat Canada of Toronto handed its account this week to Palmer Jarvis DDB of Toronto. The agency won the business after a competition with four other unnamed agencies. Parmalat Canada was formed last year after its parent company, Parmalat Finanziaria s.p.a of Italy, bought Beatrice Foods and Ault Foods, both of Toronto. Until now, Parmalat continued using the agencies the two companies were already working with. The Holmes Partnership of Toronto was handling advertising for Ault, while The Leo Burnett Co. of Toronto was creating ads for Beatrice. Parmalat divisional president Barb Miller told Adnews that the company stuck with the two agencies until Parmalat got settled in Canada. Both agencies were invited to pitch, but chose not to participate. Holmes decided not to enter the competition because it felt it wasn't big enough for Parmalat's requirements.