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PEPSI PLAYS ON TALK SHOW FORMAT TO PROMOTE SOFT DRINK

By Adnews Staff

Pepsi-Cola Canada Beverages is targeting Quebec teenage soft drink lovers with its latest campaign. The company launched a TV campaign featuring its popular Quebec spokesperson Claude Meunier. The two spots feature Meunier acting as a Musique Plus style talk show host who parodies issues and subjects of popular culture. The commercials are called Peptivi. They were created by PNMD of Montreal.

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