FISHER PRICE SUPPORTS CAR SEAT SAFETY
By Adnews Staff
Toronto-based Fisher-Price, Inc. has teamed up with Ford of Canadato promote car seat safety and Fisher Price's new car set, the Safe Embrace which will launch in July. The duo will provide safety clinics where volunteers from local community groups will be on hand to inspect car seats currently installed in vehicles and to provide information on car seat purchases, installation and use. The clinics will be promoted using PR done by the GCI Group of Toronto. The Safe Embrace infant car set is for children weighing up to 22 pounds. It features built-in locking clips and a secure-lock shopping cart attachment for extra security in shopping carts.
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