BATA INTRODUCES ATHLETES WORLD SUPERSTORE
By Adnews Staff
Toronto-based Bata Retail Canada opened a new Athletes World outlet this using a superstore concept. The store is located in Montreal and is 16,000 square feet in size. It will feature two stores within the store: the Nike Shop at Athletes World and the adidas boutique. The Nike Shop features Nike footwear, apparel and accessories. The adidas boutique will sell an assortment of footwear and apparel that cannot be found in other Quebec stores. Athletes World will also offer products from Reebok, Fila, Champion, Umbro, Puma, Hilfiger Athletics, Lugz, Timberland, Fubu, DaDa, Mossimo, Perry Ellis America, Columbia, Mecca, O'Neil, Rufen, Ecko, Mondetta Sport and Kangol. For now, Bata will promote the new store using PR done by NATIONAL Public Relations' Montreal office. Advertising for Athletes World is done by the Saffer Group of Toronto. Late last month, Bata opened an Athletes World store in Toronto called Out There - Athletes World. The outlet features interactive sections that let customers try out the products before purchasing them.