IBM PROMOTES INFORMATION TECHNOLOGY DIVISION
By Adnews Staff
IBM Canada of Markham, Ont. launched a national campaign this week to promote its IBM Global Services division, the company's information technology unit. The campaign uses ads in newspapers such as The Globe and Mail, the Financial Post and La Presse, as well as various information technology and business publications. Outdoor ads will be added in Toronto and Montreal in July and Internet ads will be used as well. The campaign will feature Canadian individuals and teams who provide the range of IBM Global services such as consulting, strategic outsourcing and business recovery services. The campaign was created by Ogilvy & Mather of Toronto. PR is done by Goodman Communications of Toronto.
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