DITEK MOVES OUTSIDE FOR PR HELP
By Adnews Staff
Ditek Software of Richmond Hill, Ont. is using a PR agency for the first time. The company recently hired High Road Communications of Toronto to handle the account in Canada and the U.S. without a review. The agency has been doing PR for Ditek since April. "We chose High Road Communications because of their proven expertise in high-tech communications," president Dave Mountain says in a release. "We were impressed with their breadth of knowledge and public relations experience in the technology industry in the U.S. and Canada." Previously, PR was handled in-house. Ditek develops PC-based computer graphics software with a focus on 2D and 3D CADD, rendering and 3D modeling products.
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