TRAVEL SHOW LOOKING FOR SPONSORS
By Adnews Staff
Adventurousity Inc. of Vancouver is looking for a title sponsor for its International Adventure Travel show being held in Vancouver from Feb. 12 to 14, 1999. The sponsorship package costs $50,000. The sponsor will be included in the radio, print and Lightvision ad campaign for the show, as well as other media such as brochures and on-site signage. TV ads may also be used to promote the event. The travel show is targeted to middle to upper income earners, 85% of which are University graduates. On average, they each spend at least $3,000 on their annual adventure-based holiday. Seventy-six per cent of last year's attendees were between the ages of 25 and 54.
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