CLOROX MOVES TO ONE AGENCY
By Adnews Staff
The Clorox Company of Oakland, California has consolidated the Canadian media buying portion of its account with Media Buying Services of Toronto. MBS will assume responsibilities for the company's household cleaner, laundry, charcoal, automotive appearance car and insecticide brands. The agency already handles media buying for Clorox's Brita Water Filtration systems and filters. "Consolidating media buying will increase the productivity of our Canadian media investments and better position the company competitively," corporate marketing services vice-president Robert Bolte says in a release. Until now, the media buying account was split between Palmer Jarvis DDB of Toronto and MBS. Palmer Jarvis DDB will continue to handle creative and media planning.