LEVI BRINGS MEN'S LINE TO CANADA
By Adnews Staff
Levi Strauss & Co. of San Francisco brought its men's Slates dress pants to the Canadian market late last month. The pants will be sold in Canada via the Internet and through a 1-800 number. Levi says the pants cost more than mass market brands seen on the sales floor and less than designer pants. The line offers a variety of styles and fabric choices including flannels, textured and patterned weaves and wool gabardine. In addition, consumers can order them made to fit. Slates will be promoted using newspaper and online ads, as well as direct mail done by Harrod & Mirlin/FCB of Toronto. Slates have been available in the U.S. since fall 1996.
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