BELL CANADA COMBINES LAND AND WIRELESS SERVICES
By Adnews Staff
Toronto-based Bell Canada launched a new service this week in Ontario and Quebec that gives consumers one telephone number for their regular phone and cell phones. Called SimplyOne, the package integrates wireline telephone service with wireless service. For example, incoming calls ring at a customer's home telephone first. If the line is busy, or there is no answer, the call is automatically directed to the wireless telephone. If that line is busy or if there is no answer, the call goes to a single voice mailbox. The service includes a voice mailbox and phone conferencing, as well as 30 minutes of wireless air time and costs 25 cents for each additional minute. A second plan for higher-volume users features 200 minutes of air time and costs 25 cents per additional minute. SimplyOne is geared to consumers, home office and small business professionals. It will be promoted using newspaper and magazine ads created by Leo Burnett Co. of Toronto.