BLACK'S GOES POSTER SIZE
By Adnews Staff
Black Photo Corp. of Markham, Ont. has teamed up with Hewlett-Packard (Canada) Ltd. of Mississauga, Ont. to offer poster-sized photo prints. Under the deal, Black's uses HP DesignJet large-format printers to generate digital output for its customers at a cost of $39.99 per poster print. The program will initially be offered to Black's commercial and consumer customers through 68 outlets in the Toronto area. The company expects to roll out the service nationally beginning in June. The poster service will be promoted using point-of-purchase displays, catalogues and flyers created in-house.
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