FUJI OFFERS NEWEST DIGITAL CAMERA
By Adnews Staff
Japan-based Fuji Film Co. brought its newest digital camera to the North American market this week. Called the MX-700, Fuji is billing the camera as the world's first pocket-sized, mega-pixel high resolution digital camera aimed at both the consumer and business markets. The camera offers 1,280 X 1,024 image resolution, 24-bit color and a two-inch LCD monitor. The MX-700 weighs just under 10 ounces. In Canada, Fuji plans to promote the camera with advertising, but media plans have not yet been finalized. The ads will begin next month. Canadian advertising for Fuji is handled by Doner Canada of Toronto.
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