SPECTRUM UNITED MUTUAL FUNDS PARTNERS WITH BATES CANADA
By Adnews Staff
Toronto-based Spectrum United Mutual Funds handed its account to Bates Canada of Toronto late last week after a competition with an undisclosed number of agencies. "Bates won the account after impressing Spectrum United with a detailed analysis presentation of the mutual fund market. Bates' creativity is driven by strategic thinking and working with the client," Spectrum vice-president Christine Lasky says in a release. "That combination makes the agency ideal for us. The mutual fund industry is fiercely competitive, so it was crucial that we find an agency that understood the market and how to position us within it." Bates is unsure when a campaign will begin and has yet to set a budget. The incumbent was DMB&B of Toronto.
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