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EUROPEAN UNION OFFERS STAGGERED TOBACCO LAW

The European Union has finally passed a law banning tobacco advertising. A European-wide ban on tobacco advertising was first proposed nine years ago. Under the law, cigarette advertising and sponsorship in the 14 member countries will be phased out over the next eight years. The law gives member states three years to incorporate the ban into their own law. Then, tobacco companies will be able use print ads for a year after that. Sponsorships will have two years to cease. Existing sponsorships at the world level, such as Formula One car racing, will get a five year grace period as long as the money spent and its impact are reduced during that time. TV advertising has been outlawed since 1989.

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