EVIAN ADDRESSES HUNGER
By Adnews Staff
Evian Natural Spring Water of Toronto is not only trying to quench your thirst, its trying to quench hunger as well. The company will launch a program next month in partnership with 28 restaurants in Toronto. Under the program, Evian will donate all of its profits from the sale of every one-litre glass bottle of Evian water sold in participating restaurants during the month of June to Second Harvest, an organization that donates fresh, nutritious food and delivers it to more than 85 social services agencies that feed the hungry and homeless. The program will be promoted using menu inserts, table tents and entrance displays at the restaurants. The in-restaurant materials were created by the Colangello Group of Connecticut, then localized for the Canadian market by The Arts House of Toronto. Evian's U.S. headquarters ran a similar campaign last year.