TEA MARKETER TO SEEK AGENCY
By Adnews Staff
Alexander's Gourmet Tea, and its division Aqua Select Canada, will begin searching for an agency in June to handle its account. A decision will be made before the fall. The company hired McBlain & Associates, Public Relations & Promotions of Toronto, Ont. last month to handle media relations. The agency will handle advertising as well until an ad agency is hired. McBlain won the business without a review. Aqua Select of Mississauga, Ont. was familiar with work it has done for other clients such as Evian. Alexander's Gourmet Tea markets a line of specialty tea, while Aqua Select markets a water filtration system. The tea and the water filtration system will be promoted at trade, gift and consumer shows. Radio and print ads supporting the products were launched last week.