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CANADIAN TIRE GETS INTO BANKING BUSINESS

Toronto-based Canadian Tire has teamed up with ING Direct to test banking machines in its stores. Initially, the machines will only be outlets located in London, Ont. Future expansion will be evaluated after the implementation of the London market. Canadian Tire customers will be able to use the ABM as they use any other bank machine. In addition, they will be able to request interim Canadian Tire credit card statements and view how many reward points they have collected on the card. ING Direct customers will have access to a new network of machines. They will be able to transfer funds between accounts, check account balances, make deposits, withdraw funds, change their PIN number and get a cash advance from a loan account. Canadian Tire will promote the machines using print and radio ads, as well as in-store promotional material. The campaign will be created by Publicis Direct of Toronto. ING Direct is part of the ING Group of Companies. Its is a federally regulated Canadian financial institution and a member of Canada Deposit Insurance Corp.

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