TROPICANA MOVES JUICE LINE INTO WESTERN CANADA
By Adnews Staff
Montreal-based Tropicana Canada will introduce its Tropicana Tropics juice line in Western Canada later this month and will launch a transit and magazine campaign to support the products. The campaign will be created by Harrod & Mirlin/FCB of Toronto. The juice is available in three flavors: Orange Kiwi Passion, Orange Strawberry Banana and Orange Peach Mango. The ad supporting Orange Kiwi Passion features a close-up of an exotic looking woman with makeup in shades representing the colors orange, kiwi and passion. The ads for the Orange Strawberry Banana flavor feature a room where the furniture is the color of each fruit represented in the drink. The third ad showcases a room freshly painted in hues of orange, peach and mango. The tagline in the campaign is "Tastefully Blended. The campaign was introduced in Eastern Canada last week. Tropicana launched its Tropicana Tropics juice in Ontario, Quebec and the Maritimes in 1996.