PILLSBURY TARGETS TEENS IN LATEST CAMPAIGN
By Adnews Staff
Pillsbury Canada is giving away over $10,000 worth of prizes in its promotion for Pillsbury Pizza Pops. Geared to teenagers, the promotion offers purchasers of the treat a chance to win a room full of Sony and IBM products including a TV, hi-fi stereo system, VCR, DVD player, Sony Playstation, cordless phone and an Aptiva computer. In addition, consumers will also receive a coupon for a $5 discount on CDs at Music World record shops, as well as a chance to win one of 50,000 free CDs. The contest will be promoted using TV ads, as well as point-of-sale materials in every Music World store in English Canada. The TV ads were created by Leo Burnett Co. of Toronto, while the point-of-sale materials were handled by Azimuth Marketing of Richmond Hill, Ont.