CIBC TOUTS CREDIT CARD FAMILY
By Adnews Staff
The Canadian Imperial Bank of Commerce is promoting its line of credit cards in its latest campaign that began last week. The campaign uses TV and newspaper ads to build awareness of the various credit cards, to introduce the new CIBC Dividend credit card and to demonstrate how the bank can help customers with their financial concerns for the future. In-branch materials are also being used and magazine ads will be introduced in June. The tagline for the ads says, "If you're wondering how to get more for your money." The campaign was created by Padulo Integrated of Toronto. CIBC offers a variety of credit cards including CIBC Dividend card, CIBC Aerogold, Club Z, VacationGold, CIBC Classic and Gold VISA cards.
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