JEWELERY CHAIN TO RAISE MONEY FOR WOMEN AND CHILDREN
By Adnews Staff
Toronto-based Peoples Jewellers has organized a foundation to raise money for women's and children's charities across Canada. The organization is called Peoples Angels Foundation and it will raise money by selling a series of angel products in Peoples outlets. Sales of the angels will be donated to the foundation, which will, in turn, give the funds to various charities. Different angels will be produced to reflect the various holidays such as Mother's Day, birthdays, Valentine's Day and Christmas. The initiative will be promoted using ads in Peoples' flyers and in-store materials. The campaign will be created by Interface Marketing of Toronto.
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